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Fractional CMO · Strategic Advisor

The Commercial
Partner Your
Innovation Deserves.

Embedded marketing leadership for healthcare startups — without the overhead, without the ramp time.

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June Fujimoto
June Fujimoto
Fractional CMO · Catalyst, LLC
Caltech — BS, Chemistry
Scientific rigor behind every strategy
UCLA Anderson — MBA
Marketing & Entrepreneurship
25+ Years · 20+ Launches
Including disruptive market-makers
linkedin.com/in/junefujimoto
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Precision Medicine AI Health Tech Clinical Diagnostics MedTech Genomics Digital Health Autoimmune Rare Disease Women's Health Oncology Cardiology Precision Medicine AI Health Tech Clinical Diagnostics MedTech Genomics Digital Health Autoimmune Rare Disease Women's Health Oncology
June Fujimoto
June Fujimoto
20+
Healthcare Product Launches
The Catalyst Difference

Fluent in Both Science and Strategy

Most consultants understand markets. I understand your market — because I've spent 25+ years at the precise intersection of hard science and healthcare commercialization.

With a chemistry degree from Caltech and an MBA from UCLA Anderson, I bring something rare to precision medicine and AI health tech startups: the scientific literacy to strengthen your clinical narrative, and the commercial rigor to turn it into a market strategy that moves investors, physicians, payers, and health systems.

CEOs bring me in when they need executive-level strategic thinking without the full-time overhead — and when they need someone who hits the ground running on day one in these markets.

Work With Me →
What I Do

Turning Breakthroughs Into Markets

I serve as an embedded senior marketing executive — designing the commercial strategy, building the team, and driving execution with the urgency and precision startups require.

Commercial Strategy & Planning

Comprehensive commercial roadmaps aligned to your clinical evidence, regulatory pathway, and funding milestones.

  • Market sizing & segmentation
  • Competitive landscape analysis
  • Investor-ready commercial narratives

Go-to-Market Execution

Build and operationalize your full GTM playbook — from ICP definition to channel strategy to launch sequencing.

  • Target customer profiling & ICP
  • Channel & distribution strategy
  • KPIs & performance dashboards

Positioning & Messaging

Scientifically credible and commercially compelling messaging that wins physicians, health systems, and payers.

  • Brand positioning strategy
  • Clinical value messaging
  • Evidence communication

Market Research & Insights

Ground commercial strategy in real evidence — customer, competitive, and market intelligence that reduces risk and sharpens positioning.

  • Customer & clinician interviews
  • Segment sizing & prioritization
  • Voice-of-customer research

KOL & Stakeholder Engagement

Build the clinical champion network that creates advocacy and momentum before your commercial launch.

  • KOL identification & mapping
  • Medical advisory board buildout
  • Conference & congress planning

Fractional CMO Leadership

Embedded chief marketing officer — leading your marketing organization, hiring talent, and driving accountability.

  • Agency management & oversight
  • Budget planning & allocation
  • Board & investor reporting
My Process

How I Engage

A structured, senior-led process designed to deliver clarity fast — because startups don't have time for long ramp-ups.

Fractional CMO

Ongoing Executive Leadership

2–4 days per week. I lead your marketing organization, own the commercial roadmap, and represent marketing at the board level.

Project Engagement

Defined Scope & Deliverables

Commercial strategy, positioning, GTM plans, investor narratives — delivered on a defined timeline and budget.

Advisory

Senior Counsel & Review

Monthly advisory sessions for CEOs who need a senior sounding board to pressure-test strategy and commercial decisions.

01

Discovery & Diagnostic

Deep-dive into your science, competitive landscape, commercial history, team, and funding context. I ask the questions others don't.

02

Strategy Design

Build a rigorous, evidence-based commercial strategy with clear positioning, prioritized segments, and a sequenced market entry plan.

03

Execution & Build

Hands-on implementation — messaging, launch plans, team buildout, agency management, and KOL programs — embedded as your CMO.

04

Measure & Optimize

Track leading indicators, report to the board, and optimize the commercial plan based on real market signals — not assumptions.

What Clients Say

Trusted by Healthcare Leaders

"

I recommend June as a fractional Chief Marketing Officer. Her thoughtfulness and strategic insight were valuable in navigating a new brand identity and crafting a compelling core marketing message for our suite of healthcare products. She excelled at aligning product offerings under a new and more cohesive narrative.

Kobus Jooste CEO, Syllable · ex-Google, VMware, IBM · 3x Founder
"

June is a tireless and passionate marketing executive and a terrific collaborative partner in GTM. Her strategic and tactical work increased our Sales Qualified Leads by 700%. I would look forward to working with her again.

Adam Silverman MD, FACP Chief Medical Officer, Honest Health · Value-based Healthcare
"

June's expertise in the molecular diagnostics industry is exceptional. In working with her on strategic planning, she exceeded my expectations in her strategic approach and ability to help us think through risks and opportunities. Her guidance was invaluable to setting our company's strategic direction.

Jonathan Romanowsky Co-Founder, Inflammatix · Medical Technology Commercialization Expert
Let's Connect

Ready to Ignite Your Commercial Strategy?

Whether you're preparing for a commercial launch, a fundraise, or need a senior marketing leader now — I'd like to hear about where you are and where you're going.

LinkedIn linkedin.com/in/junefujimoto
Location North America & Europe

Your information is kept strictly confidential.